With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most. Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television.
These numbers represent a loss of 13,000.Global TV content analytics for the attention economy The soap opera lost ground with women 18-34 with 112,000 watching. ‘Y&R’ ratings for the week of July 17-21 were strong with 4,458,000 overall viewers, even though that signaled a decrease of 20,000 in total households tuned in. However, The Bold and the Beautiful didn’t fare well with women 18-34 with 94,000 watching, representing a loss of 8,000 viewers in this demographic. Soap Opera Network reports an increase of 16,000 total viewers for ‘B&B’ the week of July 17-21 with 3,476,000 tuned in. The recent rumors concerning Chad Duell’s departure from the show could have affected total viewership, given the popularity of his character, Michael Corinthos. With 85,000 women ages 18-34 tuned in ‘General Hospital’ had a gain of 6,000 viewers. ‘GH’ drew in 2,359,000 viewers for the week of July 17-21 and that represents a loss of 51,000 viewers from the previous week. It also marks a new low in both total viewership and viewers for this demographic, with the previous low in demographics coming in at 57,000 on June 26-30, 2017. Unfortunately, only 50,000 women viewers ages 18-34 tuned in to ‘Days of Our Lives’, representing a loss of 18,000 viewers in this demographic. ‘DOOL’ ratings for the week of July 17-21 drew in 1,975,000, a loss of 110,000 total viewers.
It’s important to note that there were preemptions on Thursday, July 21 due to OJ Simpson’s parole hearing. The Bold and the Beautiful gained ground in overall viewership but the ratings dropped with women 18-34. General Hospital gained ground with women 18-34, but the ratings dropped in total viewership. Days of Our Lives and The Young and the Restless both experienced losses in total viewership and with women ages 18-34. The soap opera ratings for the week of July 17 through July 21 have been reported by Soap Opera Network.
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